[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.iias.cz\/jak-rozdelujeme-internetovou-reklamu\/#Article","mainEntityOfPage":"https:\/\/www.iias.cz\/jak-rozdelujeme-internetovou-reklamu\/","headline":"Jak rozd\u011blujeme internetovou reklamu?","name":"Jak rozd\u011blujeme internetovou reklamu?","description":"M\u016f\u017eeme ji od sebe odd\u011blit t\u0159emi z\u00e1kladn\u00edmi formami, kter\u00e9 se li\u0161\u00ed jej\u00edm um\u00edst\u011bn\u00edm. ·         Reklama v internetov\u00e9m vyhled\u00e1va\u010di, ta je nejv\u00edce vyu\u017e\u00edv\u00e1na. ·         Reklama v katalogu, zpravidla jako firemn\u00ed z\u00e1znam, p\u0159ednostn\u00ed odkaz, banner apod. ·         Reklama na webech s odborn\u00fdm zam\u011b\u0159en\u00edm – \u010dl\u00e1nky, bannery, sponzorovan\u00e9 linky atd. Reklama m\u016f\u017ee m\u00edt tak\u00e9 r\u016fznou podobu a k nej\u010dast\u011bj\u0161\u00edm \u0159ad\u00edme tyto druhy […]","datePublished":"2017-12-28","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.iias.cz\/author\/#Person","name":"","url":"https:\/\/www.iias.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"iias.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.iias.cz\/wp-content\/uploads\/img_a308768_w2439_t1519829870.jpg","url":"https:\/\/www.iias.cz\/wp-content\/uploads\/img_a308768_w2439_t1519829870.jpg","height":0,"width":0},"url":"https:\/\/www.iias.cz\/jak-rozdelujeme-internetovou-reklamu\/","about":["Web"],"wordCount":476,"articleBody":"\tM\u016f\u017eeme ji od sebe odd\u011blit t\u0159emi z\u00e1kladn\u00edmi formami, kter\u00e9 se li\u0161\u00ed jej\u00edm um\u00edst\u011bn\u00edm.\t·         Reklama v internetov\u00e9m vyhled\u00e1va\u010di, ta je nejv\u00edce vyu\u017e\u00edv\u00e1na.\t·         Reklama v katalogu, zpravidla jako firemn\u00ed z\u00e1znam, p\u0159ednostn\u00ed odkaz, banner apod.\t·         Reklama na webech s odborn\u00fdm zam\u011b\u0159en\u00edm – \u010dl\u00e1nky, bannery, sponzorovan\u00e9 linky atd.\t\tReklama m\u016f\u017ee m\u00edt tak\u00e9 r\u016fznou podobu a k nej\u010dast\u011bj\u0161\u00edm \u0159ad\u00edme tyto druhy reklamn\u00edch sd\u011blen\u00ed:\tReklama textov\u00e1\tJedn\u00e1 se o textov\u00fd odkaz s absenc\u00ed grafick\u00fdch prvk\u016f, kter\u00fd sm\u011b\u0159uje na r\u016fzn\u00e9 bu\u010f neplacen\u00e9, nebo placen\u00e9 web servery. N\u011bkter\u00e9 z textov\u00fdch odkaz\u016f, kter\u00e9 sm\u011b\u0159uj\u00ed k dal\u0161\u00edm informa\u010dn\u00edm sd\u011blen\u00edm, mohou b\u00fdt p\u0159\u00edmo placen\u00fdm tzv. „proklikem“ na inzerovan\u00e9 weby.\tReklama intextov\u00e1\tJej\u00ed zobrazen\u00ed se prov\u00e1d\u00ed p\u0159\u00edmo uvnit\u0159 n\u011bjak\u00e9ho textu a m\u00e1 podobu vno\u0159en\u00fdch webov\u00fdch str\u00e1nek v z\u00e1vislosti na pohybu a aktivit\u011b koncov\u00e9ho u\u017eivatele. Intextov\u00e1 reklama je jakousi kombinac\u00ed tzv. pop-up bublin s multimedi\u00e1ln\u00edm obsahem, nap\u0159. sest\u0159\u00edhan\u00fdm videem nebo flash prezentac\u00ed, s klasickou reklamou kontextovou. \u010casto se tyto prvky objev\u00ed po najet\u00ed my\u0161\u00ed na p\u0159\u00edslu\u0161n\u00e9 ozna\u010den\u00e9 v\u00fdrazy – slova a souv\u011bt\u00ed.\tReklama plo\u0161n\u00e1\tTa je nej\u010dast\u011bji za\u0159azovanou reklamou, jde o docela oby\u010dejn\u00fd banner v rozli\u010dn\u00e9m grafick\u00e9m proveden\u00ed a pochopiteln\u011b tak\u00e9, bohu\u017eel, v r\u016fzn\u00e9 kvalit\u011b. Banner by toti\u017e m\u011bl z\u00e1kazn\u00edka upoutat na prvn\u00ed pohled, oslovit jej, a ne odradit. A\u010dkoliv technick\u00e9 mo\u017enosti banner\u016f jsou prakticky neomezen\u00e9, m\u00e1lokdo s nimi dok\u00e1\u017ee efektivn\u011b pracovat. D\u00e1 se to p\u0159irovnat k mal\u00ed\u0159sk\u00e9 palet\u011b a sad\u011b \u0161t\u011btc\u016f – n\u011bkdo s paletou vykouzl\u00ed fantastick\u00fd portr\u00e9t, zat\u00edmco jin\u00fd patlal vymaluje ko\u010dku, \u017ee ji nerozezn\u00e1te od velblouda. A tak je v\u011bt\u0161ina banner\u016f sp\u00ed\u0161 ru\u0161iv\u00fdm prvkem na webu, a\u0165 u\u017e ve form\u011b flash animace, prezentace, nebo obr\u00e1zku.\t\tReklama typu SEM (search engine marketing)\tTato reklama speci\u00e1ln\u011b c\u00edl\u00ed na konkr\u00e9tn\u00ed webov\u00e9 str\u00e1nky a zam\u011b\u0159uje se na v\u00fdrobky t\u00e9maticky slad\u011bn\u00e9. Vyu\u017e\u00edv\u00e1 potenci\u00e1lu webov\u00fdch vyhled\u00e1va\u010d\u016f a nej\u010dast\u011bji to b\u00fdv\u00e1 reklama pay per click (PPC). U t\u00e9to reklamy se po\u010d\u00edt\u00e1 pouze ka\u017ed\u00fd „proklik“, tud\u00ed\u017e inzerent za ni plat\u00ed jen tehdy, kdy\u017e je na n\u00ed kliknuto, tedy ne za samotn\u00e9 zve\u0159ejn\u011bn\u00ed reklamy.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak rozd\u011blujeme internetovou reklamu?","item":"https:\/\/www.iias.cz\/jak-rozdelujeme-internetovou-reklamu\/#breadcrumbitem"}]}]